Standard Life: 'Sacrifice'
BTS Dubai shoot 2016
'MASTER YOUR DREAMS' FOR STANDARD LIFE
Written and directed for Standard Life 'Master your Dreams' film series via Synergy. The films were shot across Dubai, London and Paris and launched across the four 2016 tennis Grand Slam tournaments. The poem was voiced by Robert Carlyle.
The theme of the second film of the series was 'Sacrifice'. Living Projects developed the concept of immersing Andy in old photos and stock footage of him as a younger player to allow him to open up about what it had taken to get him to where he is today. Over 1m views resulted from the social campaign.
Director: Richard Mullane/Living Projects
DoP: Adam Docker
Synergy Producer: Olivia Lloyd
Producer: Ces Terranova
Shoot Producer: Jack Daniel Dempsey
Editor: Richard Mullane
Sound Design: Enos Desjardins
Motion Graphics: Christopher & Andrew Knight
Online: Ces Terranova
Production Manager: Phoebe Haines