Jurgen Klopp: Good enough never changed the world

'The Power of Numbers: 54,000 LFC Fans'

'The Power of Numbers: King Kenny' 

LIVERPOOL FC: 'THE POWER OF NUMBERS'

SILVER CLIO WINNING CAMPAIGN FOR STANDARD CHARTERED

This project encompasses over 10 short films directed and launched across various Standard Chartered Liverpool Football Club 2017-19 campaigns. As well as many of the current squad and Jurgen Klopp, it was special to work with John Barnes, Ian Rush, Robbie Fowler, Steven Gerrard and King Kenny himself.

Above is a short film made as part of the 2017 campaign 'Power of Numbers' Directed and edited for Standard Chartered & Seeing is Believing. Pat Rodaway is a lifelong Liverpool FC fan who has never had vision. We made a binaural sound experience of match day at Anfield, culminating in the crowd singing You'll Never Walk Alone, to give millions of LFC fans around the world the feeling of being there. Pat's accompanying film explores his memories of match days at Anfield over the years, and how well our binaural recording stands up against his lived experience of the sound and emotions of being among 50,000 fans singing together at Anfield.

Agency: Octagon

Director: Richard Mullane/Living Projects

Creative Director: Lizi Hamer

Creative Director, Milkmoney: Ethan McLean

Producer, Milkmoney: Rebecca Shawyer

Production Executive, Milkmoney: Darren Collins

DoP: John Cooper

Sound: Mark Schofield

Sound Design: Alex Wilson-Thame & Jungle Studios

Grade: Milkmoney Sydney

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