Jurgen Klopp: Good enough never changed the world
'The Power of Numbers: 54,000 LFC Fans'
'The Power of Numbers: King Kenny'
LIVERPOOL FC: 'THE POWER OF NUMBERS'
SILVER CLIO WINNING CAMPAIGN FOR STANDARD CHARTERED
Above is a short film made as part of the 2017 campaign 'Power of Numbers' Directed and edited for Standard Chartered & Seeing is Believing. Pat Rodaway is a lifelong Liverpool FC fan who has never had vision. We made a binaural sound experience of match day at Anfield, culminating in the crowd singing You'll Never Walk Alone, to give millions of LFC fans around the world the feeling of being there. Pat's accompanying film explores his memories of match days at Anfield over the years, and how well our binaural recording stands up against his lived experience of the sound and emotions of being among 50,000 fans singing together at Anfield.
This project encompasses over 10 short films directed and launched across various Standard Chartered Liverpool Football Club 2017-19 campaigns.
Agency: Octagon
Director: Richard Mullane/Living Projects
Creative Director: Lizi Hamer
Creative Director, Milkmoney: Ethan McLean
Producer, Milkmoney: Rebecca Shawyer
Production Executive, Milkmoney: Darren Collins
DoP: John Cooper
Sound: Mark Schofield
Sound Design: Alex Wilson-Thame & Jungle Studios
Grade: Milkmoney Sydney