A short film, one of a series of 5 made for online advertising technology experts Mediaplex, to show why clients such as Dell and Betfair love to work with them so much. Featuring interviews with Jeremy Sulzmann of Betfair, Justin Barton of Dell, Malcolm Devoy of Arena Quantum, Irene Zalami of Webliquid and Lavan Sornarajah of Profero.
Our films now run directly from their vimeo and global homepages: www.mediaplex.co.uk
"Ever since our first discussions about producing a series of short films Living Projects has thought of everything. The pre-production planning was a full-on creative process while in the background the team learned all about our business and positioning so that they could propose exactly the right kind of films we needed and all the content requirements. Digital marketing technology is a dry and complex subject and they all said it couldn't be done, but Living Projects has made a stunning series of short films for our business which are so engaging that people are sharing them avidly with their social networks. What a result! I can't recommend them highly enough, Living Projects you deserve every success." Robin Davies, Country Manager, Mediaplex